
As a small business owner, do you wonder if you need to put much thought and effort into branding? Are you wondering about the importance of logo design?
According to Forbes, a logo can be your business’s Achilles' Heel or most powerful asset that links all of your branding efforts together.
Let’s look at the importance of logos and how to use a great logo as a key tool for the marketing process.
Why Brand Identity and Logo Design Considerations Are Critical
Statistics about small business trends show that 77% of marketers believe that branding is crucial for business growth. Once established, your brand identity becomes the idea or perception the public has about these and other aspects of your small business:
Business values, mission, goals, and background
Features and benefits of products or services
Reasons you are the best choice instead of your competitors
The positioning of your company within its market
Logos rest at the heart of this brand identity and designing the right logo will help you.
The Power of Logos
If you question the importance of logos, put yourself in the position of a consumer. When you jump on your computer or smartphone, it will flood you with images. Many of these images are logos.
Logos grab attention, elicit emotion, and reinforce memory. The power of a logo stems from the biology and psychology of humans. We are all visual by nature. Consider these statistics:
The brain processes images 60,000 times faster than text
90 percent of all information communicated to the brain is visual
Within 50 milliseconds, people determine the visual appeal and make a judgment about it.
Therefore, digital marketing thrives on images, visual creatives, and logos.

Online Sharing Heightens the Importance of Logo Design
This post shows that the usefulness of social media marketing stems from the very nature of online sharing. Social media is connection and communication between users.
This is true for all digital media.
Media users continuously exchange information with friends, family, colleagues, and other connections. Folks often express their interests or ask for recommendations about products, services, and businesses in posts, tweets, emails, texts, and more.
Because digital media is predominantly visual, images (including logos!) fuel the sharing process. As these branding visuals spread on digital platforms, businesses can leverage brand awareness, recognition, recall and so much more.

Understandably, proper logo design or choosing the right logo is key. Once the process starts…. Boom! When your logo is effective, social and digital sharing do a bunch of the hard marketing work for you.
Where to Go from Here
With proper logo design, your small business will develop, sustain, and grow. If your next question is how to get that great logo, check out more blog posts on this website for how to get there.
Reach out if you have questions and connect with me if you have other blog topics to suggest!
Written by Catherine White as an intern content writer for social benge.
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